This innovative programme familiarises students with current issues and development in Irish & International mass media & mass media theory, situating the analysis of Irish media within the context of post-independence Irish society, culture & identity. Students will develop abilities to analyse structures, trends and developments in Irish mass media and will undertake research on key aspects of media production, texts and consumption. The programme also aims to equip students with the knowledge and skills required to advance to doctoral degree studies and to enhance career opportunities in media and other professional fields. Graduates: Hons. Degree (min 2.2) in a cognate area such as general Arts degree or from an approved equivalent qualification and/or relevant professional experience.